This course is about building "buyer personas" for business-to-business (B2B) markets.

• How good are you are preparing a persona as part of your go-to-market plan?
• And, how creative can you be if you don't have a market research budget?

I have 33 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

This course contains:

• Approximately 2 hours of video lectures
• Detailed description of my 10-step persona building process
• Download my persona template and learn about the 3 most critical components
• Examples of real personas created by real marketers in B2B companies
• Quizzes to test your knowledge
• Answers to frequently asked questions
• And more!

This course is designed for you:

• Product Marketing Managers
• Product Managers
• Product Engineering Managers
• Product Owners
• Marketing Communications Managers
• Marcom Managers